first off , i thought crack came in bags...not vials (maybe its just the drug dealers i knew in highschool were cheap bastards).
second, this marketing approach (equating an energy drink to drugs) is not new.
These guys are just making it into a powder that you mix into water.. which by the way also isnt a first
I think its a creative marketing strategy. however its more of a fad than a real strategy. Like yama pointed out earlier its a nice gimmicky thing to buy. I myself bought a can of cocaine... which is still in my fridge simply to say i have it, not to ever drink it. I'd do the same thing for "blow", but i don't think i'd ever use it. just keep it to say i had it.